What consumers really want from the healthcare experience

Chris DuFresne, Allina Health director of digital experience

[eHealthcare Strategy & Trends, July 31, 2019] Survey results show consumers need healthcare to be more affordable, convenient, and transparent. And as many other industries have found, digital tools and experiences can help organizations meet those expectations.

That’s one reason why Allina Health, a 12-hospital system in Minnesota, has made a huge digital push in the past 18-24 months, focusing efforts on improving access and the overall patient experience.

“We heard from our patients and consumers and they were looking for easier ways to interact with healthcare, similar to what they experience with other industries,” says Chris DuFresne, director of digital experience at Allina Health. “We need to evolve our care model based on the expectations of the consumer.”

Read the full story online at ehealthcarestrategy.com.

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